From my tenth article in the Start-up Logic entrepreneurship series in the Hindu BusinessLine Most people seem to have a reasonable idea of what engineering (design and build stuff), finance (manage the money) or sales (make money by selling stuff) do in a business. Marketing is another story altogether, being confused with sales in...
Start-up Logic
My regular column in the Hindu Business Line
Delivering on your promise
From my ninth article in the Start-up Logic entrepreneurship series in the Hindu BusinessLine Every business sets out with a single premise and in the case of successful entrepreneurial firms this usually is a simple premise. If your business promises to deliver ‘hassle free online bill payment’ or to ‘keep all your contact information...
Keeping the cash flowing
From my eighth article in the Start-up Logic entrepreneurship series in the Hindu BusinessLine For a business to be viable, money is important. Most of us understand this intuitively and deal with it constantly in our own personal lives. Yet, as runaway individual credit card debt or a cash squeeze in a large company...
People – the lifeblood of an organization
From my seventh article in the Start-up Logic entrepreneurship series in the Hindu BusinessLine In every entrepreneur’s life, there comes a moment when a bulb goes off, “Darn! We are a real business.” You’d think that having embarked with much thought (or for some of us with little thought) on the path of entrepreneurship,...
Customers – finding, keeping and letting go…
From my sixth article in the Start-up Logic entrepreneurship series in the Hindu BusinessLine “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him,” said M.K. Gandhi. As with many of Gandhi’s teachings, it is hard to disagree with him, but harder still...
Entrepreneurship Series – Hindu Business Line
Thanks to my grandfather and numerous teachers along the way, reading is one of my greatest pleasures – and even today, while allegedly busy working, I manage to read one maybe two books a week. In my callow youth I felt, that any one who reads either self-help or how-to books must be somehow...
About me…
I am an entrepreneur interested in Startups and culture in companies. I'm married to @chitrasri a musician and writer and am the father of girls - two. More...
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